Be closer to the pulse. Ready to act.
Social media, online advertising & live reporting.
Yesterday’s post raised no interest, today’s went nuts. The fickleness and detail of what will resonate with your customers and stakeholders changes even faster than the technology.
So make the decision to have your people close, feeling the pulse of what is going on, tracking what works and creating content to leverage the opportunities.
Not only will your team improve your channel investment and voice, but they will provide valuable insights that can feed into both your marketing and business strategy. Social media is a gauge of sentiment and messaging and online advertising is a gauge of size of market, appeal.
Even if the rest of your business is not able to work nimbly on a daily, hourly basis , make sure that this team can. Missed opportunities are undiscovered insights.